I’ve been attending Dreamforce for a number of years, and recently I started to notice a gap in the presentations being offered. While there were dozens of intro sessions - Admin 101 and the like, and many options for advanced Developers - there was nothing for the Intermediate/Advanced Admin. No one was sharing the kind of knowledge that only comes from years experience in the platform. Those potentially overlooked tricks, best practice hacks, small easily digestible and instantly implementable glorious nuggets of information were absent.

So, we’ve all had these thought, right?

Well in the words of Professor Farnsworth, '‘Good news!’ you’re absolutely correct!

The only addendum, of course, is that this applies to you as well.

I knew this would be hard. I knew this would be stressful. Boy howdy was I not aware of some of the ridiculous reasons for those hardships and stress. Here are four things I wish I knew before starting this journey.

This is the story of how, or perhaps more reasonably ‘why’, I went from being a professional starving classical musician and circus performer, to the CEO and Founder of a Sales Operations as a Service (SOaaS) company.